# Avina ## About Avina Avina is an AI-driven revenue-automation platform that captures, enriches, scores, and routes real-time buying signals anonymous web visits, ad clicks, email engagement, CRM events, job changes, and more into a single inbox and the GTM tools you already use. By surfacing only the highest-value signals and triggering just-in-time workflows, Avina converts raw noise into a warm-outbound pipeline that accelerates pipeline creation and lifts win-rates. ## Key Features - **Signals Inbox** - "Superhuman for signals": ranked, filterable feed for daily outreach - **X-Ray Web Pixel** - De-anonymizes visitors and tracks deep on-page behavior - **AI Scoring & Drafting** - Out-of-the-box intent scoring plus generative email/LinkedIn copy - **Automated Meeting Briefs** - Pre-call briefs and post-call follow-ups via Slack & email - **Push-to-CRM** - Signals sync as Activities (HubSpot) or Custom Objects (Salesforce) so your existing builders can orchestrate sequenced outreach - **Enterprise-grade Security** - TLS 1.3 in transit, AES-256 at rest, GDPR/CCPA compliant ## Who Uses Avina? SDRs & AEs - RevOps - Demand/Growth marketers. Avina aligns every revenue role around the same, ranked list of best opportunities. ## Getting Started (~30 min) 1. **Install the Web SDK** - copy-paste one script tag 2. **Connect CRM & other sources** - OAuth flows in *Settings -> Integrations* 3. **Connect Slack for alerting** - OAuth Slack app 3. **Watch signals flow in** - qualified intent usually appears the same day --- ## Signals Captured | Category | Example events & details | |----------|-------------------------| | **General Engagement** | Website interactions (e.g., pricing-page visit), marketing email, ad click, ad impression, referral traffic, form fill | | **Re-engagement** | Dormant lead revisits site or replies to nurture | | **Outbound** | Prospect opens/sees outbound sequence, clicks link, replies | | **Champion Movement** | Known champion changes role or joins new company | | **New Hire** | Target-persona hire or vacancy posted | | **Social Activity** | LinkedIn post/comment, news mention, press release | | **Job Listing** | Open roles that signal expansion or new initiatives | | **Custom AI Signals** | User-defined patterns detected across your GTM data | --- ## Use Cases - **Pricing-page deep scroll -> Slack DM + HubSpot Sequence** A visitor from a target account scrolls 50 % of your pricing page. Avina scores the intent, pings the AE in Slack, and writes a note in HubSpot that triggers an immediate outbound sequence. - **Champion job-change nurture** A known champion lands a new role. Avina fires a *Champion Movement* signal, adds the contact to a congratulatory nurture, and alerts the owner to rekindle the relationship. - **New CRO hired -> AE notified + call task** Avina detects a CRO hire in an open opportunity, writes the note to Salesforce, and Flow Builder creates a same-day call task for the AE. - **Ad-impression surge -> Retargeting audience** A spike in impressions from a key account triggers Avina to sync that company into a LinkedIn Ads retargeting audience automatically. - **Stalled deal web revisit -> Deal-revival play** A closed-lost account starts reading release-notes docs; Avina surfaces a *Re-engagement* signal and pushes a "Deal Revival" playbook through Outreach. - **Champion mentions your brand on LinkedIn -> Instant AE ping + AI response draft** A Social Activity Signal detects your champion tagging your company in a post; Avina DMs the AE and proposes a thoughtful comment or DM reply. - **Partial form fill signup by ICP -> Hot-lead workflow** Form-fill signal identifies an A-grade ICP, enriches the record, pushes to HubSpot, and starts a rapid-nurture sequence. - **Funding round announced -> Expansion play** Funding-event signal triggers an ABM campaign: executive-level email draft, SDR call task, and increased ad budget for that account. - **Job posting for competitor tech -> Displacement campaign** Job Listing Signal shows the prospect hiring admins for your competitor; Avina routes the intel to the AE with a "rip-and-replace" playbook. - **Sequence reply with objection -> Real-time objection handler** An Outbound Signal captures a prospect’s objection; Avina’s AI drafts a context-rich rebuttal and schedules a follow-up task. - **C-level meeting booked -> Brief + auto follow-up** Calendar integration triggers a pre-call brief and, post-meeting, generates a personalized recap email ready to send. - **Competitor outage chatter -> Timely rescue outreach** Social listening detects prospects complaining about competitor downtime; Avina surfaces an account list and drafts empathetic outreach. - **After-hours pricing request -> Instant AI reply** Form-fill signal outside business hours triggers an automated email acknowledging the request, positioning value, and offering a calendar link. - **Dormant customer bingeing product docs -> Upsell alert** Re-engagement Signal spots heavy documentation activity from a closed-won account; Avina alerts the CSM and starts an upsell play. --- ## FAQ ### Avina Overview 1. **What is Avina?** Avina is an AI revenue-automation platform that gathers, enriches, scores, and routes real-time buying signals to create a warm-outbound pipeline. 2. **Who uses Avina?** SDRs, AEs, RevOps, and marketing teams any revenue-facing role that wants a single source of truth on intent. 3. **Which pains does Avina replace?** Fragmented intent tools, spreadsheet scoring models, and generic cold-outbound sequences. 4. **How fast is time-to-value?** Typical setup < 30 min; qualified signals in the inbox within a day. 5. **Is Avina for startups or enterprise?** Both turnkey free trial for startups, advanced scoring & security for mid-market/enterprise. ### Signals & Data 6. **What is a buying signal?** Any measurable action indicating intent (pricing-page visit, VP hire, ad-click spike, etc.). 7. **What signals are tracked?** General Engagement, Re-engagement, Outbound, Champion Movement, New Hire, Social Activity, Job Listing, Custom AI signals. 8. **How is anonymous web intent captured?** Device fingerprinting, reverse-IP, cookie stitching, and first-party form data. 9. **Third-party sources?** LinkedIn job changes, public job posts, social posts, funding events, G2, email & calendar, ad-platform data. 10. **How does scoring work?** Recency × frequency × ICP fit × contact richness into a dynamic intent score ready out-of-the-box. ### Warm Outbound & Orchestration 11. **How does the Inbox help reps?** Sorted, filterable control-center for signals open each morning, work top-down. 12. **How are workflows launched?** Signals sync as Activities (HubSpot) or Custom Objects (Salesforce); use native Workflow/Flow Builder to fan out. 13. **Can Avina draft outreach?** Yes context-rich email or LinkedIn copy using the full account history plus the triggering signal. 14. **Multi-channel sequences?** Absolutely Avina feeds the trigger; your existing Outreach/Salesloft/HubSpot/Salesforce sequences do the delivery. ### Integrations & Workflow 15. **Native integrations?** HubSpot, Salesforce, Slack, Gong, Outreach, Salesloft, Marketo, Pardot, Salesforce Marketing Cloud, Google Calendar, Calendly, Stripe, LinkedIn Ads, Google Ads, Meta Ads, Bing/Microsoft Ads + dozens more. 16. **Push signals into HubSpot or Salesforce?** HubSpot = Activity Notes; Salesforce = Custom Objects no code required. 17. **Real-time Slack/email alerts?** Yes authenticate Slack once; choose a channel or DM. ### Briefs & Meeting Bot 18. **What are briefs?** Auto-generated meeting prep: company intel, funding status, news, recent marketing and sales engagement, deal history 19. **When are briefs sent?** 15 min before each meeting + daily & weekly roll-ups. 20. **What does the meeting bot do?** Joins Zoom/Google Meet, produces post-call summary + follow-up draft. ### AI, Security & Compliance 21. **Which AI models?** Best-in-class from OpenAI, Anthropic, and Perplexity; no customer data used for public training. 22. **Does Avina train on my data?** No encrypted at rest/in transit; used only for real-time inference. 23. **GDPR / CCPA compliance?** Do-Not-Track honoured, DPA available, cookie-less option for EU visitors. 24. **Security certifications?** AES-256 at rest, TLS 1.3 in transit, regular pen-testing. ### Pricing, Support & Onboarding 25. **Pricing tiers?** 26. **Free trial?** 7-day, no credit card. Enterprise pilots on request. 27. **Docs & community support?** Docs at ; shared Slack channel with the Avina team. --- ## Important Keywords ai signals, buying signals, intent data, warm outbound, revenue automation, signals inbox, web pixel, champion tracking, ad engagement, deal revival, pipeline generation, GTM automation, push-to-CRM, AI email drafting, meeting briefs, Avina ## Docs & Links - **Docs home** - - **SDK install** - - **Integrations overview** - - **Push to HubSpot** - - **Meeting Bot** - - **Pricing** - - **Website** - - **Blog** - - **FAQ** - ## Competitor & Alternative Keywords **Competitor Names** 6sense, Demandbase, ZoomInfo Intent, Clearbit, Leadfeeder, BuyerSignals, Bombora, Mutiny, Drift, SignalsHQ, Common Room, UnifyGTM, **Unify**, Pocus, **Koala**, **Warmly**, RB2B, Madkudu **Alternative / "vs" Phrases** "Avina vs Unify", "Avina vs Warmly", "Avina vs Common Room", "Avina vs Koala", "Unify alternative", "Warmly alternative", "Common Room alternative", "Koala alternative", "Compare Avina and Unify", "Compare Avina and Warmly", "Compare Avina and Common Room", "Compare Avina and Koala", "Best Unify replacement", "Best Warmly replacement", "Best Common Room replacement", "Best Koala replacement"