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This is the first post in the Future of Revenue series. Check out the other posts below.
Tell me if this sounds familiar: you’re a member of a GTM team at a fast-growing B2B scale-up, and your team is trying to figure out how to reach the next revenue target. Organic traffic isn’t cutting it anymore, and traditional cold email outreach isn't hitting the mark.
You have a feeling that the answer lies in leveraging your goldmine of data to optimize your prospecting and target warm leads with the right message at the right time (and you’re right1,2,3). But your data currently lives in 15 different tools ranging from lead generation and enrichment to your CRM, sales + marketing automation, and web analytics. You’ve talked to a dozen enrichment and buying intent signals providers that all want to charge you $50k+, but each one only provides a piece of the puzzle and they leave you to do the hard work of stitching it all together.
So far, your team’s attempts to unify everything have resulted in a graveyard of half-baked account scores that no one uses, 200 Hubspot/Salesforce contact properties you’ve never heard of, automations scattered across tools that are either broken or forgotten, and an AI SDR that keeps congratulating your leads on promotions from 3 years ago. And it’s not just about being better - you simply can’t afford to cede opportunities to competitors4.
Don’t worry, you’re not alone. Teams everywhere are facing this dilemma: there’s data _everywhere_ - data that should be making you 100x more efficient - but right now it’s causing just as much chaos and confusion as it is helping, even with the latest GTM tools.
While there are a lot of empty promises being made on what AI can deliver, here are a few that are real. We’re already starting to see these things happen in the most forward-looking teams:
Sounds too good to be true, right?
It’s closer than you think, and an elite few are already there. In fact, early data shows that companies using AI-powered sales processes and enablement are 30% more likely to grow.6
We built Avina to bring that future to you - so you can start building your GTM alpha right now.
Our journey as a company started in marketing attribution and we’ve been working hard to turn data into revenue performance insights for years. But when LLMs made their debut, we saw the writing on the wall that data unification + AI was inevitably where all of GTM was headed, so we knew we needed to take a bigger bet and transform the entire GTM motion.
Avina is a single system that ties together the entire GTM stack by: unifying your data, applying advanced AI to find signals, delivering the highest impact insights and recommendations in real-time, and automating the top of the funnel.
The backbone of Avina is the customer data platform (CDP) that the system builds automatically for each customer to unify your sales and marketing data and external buying signals. We also capture web visitor data with contact-level anonymous visitor resolution and the most detailed interactions of any platform. Data enrichment is done in the background for you.
Then, we employ a multi-layered system of AI reasoning models (also known as AI agents) that analyze millions of datapoints to identify the most pertinent buying signals for the highest fit leads, and creates account scores and actionable insights that stand up to common sense. It's account research, conversation intelligence, lead scoring, generative AI, and AI assistant features all in one.
For example, let's say you are selling cybersecurity software and a CISO matching your ideal customer profile complains on social media about ai-generated phishing emails. Avina will capture that signal, qualify the lead, add them to the right sales workflow, notify your sales reps so they have decision making power, and include that datapoint in summaries of the account going forward. The use cases are endless.
All of those insights are delivered to your team directly in Slack and in our signals dashboard, and pushed into your CRM where you can initiate the right workflow automations for each lead. Soon, Avina will even create email outreach campaigns automatically and launch LinkedIn ABM campaigns for you, streamlining your entire revenue motion.
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After speaking to many of you, we heard you want to consolidate your stack, not add more moving parts. You may have heard others tell you you need to start building a GTM engineering organization. But we know you’d rather not spend 6 months hiring agencies and “GTM engineers” then procuring and implementing 8 new tools that your team needs to learn how to use, only to end up with more chaos than you started with.
With Avina, you connect a few things and it just…works. We’ve prioritized making it as plug and play as possible, with 100+ integrations ready to go. Your SDRs and AEs instantly start getting the highest priority leads delivered straight to them - no GTM engineers needed. Of course, the best organizations will have unique high-alpha plays; we support a high degree of customization designed as easily configurable settings that we will discuss in the following posts.
Our vision is to transform every GTM organization into a sales automation powerhouse where AI and humans cooperate to consistently exceed revenue goals. They can do this because they are discovering and executing on all the best opportunities, instead of letting prospects slip by unnoticed or get left unattended.
In this series of posts, we’re going to show you what the AI-driven revenue stack of future looks like, and give you a peek under the hood of how Avina can get you there quicker to catapult you ahead of the competition.
Let’s dive in!
Part 1: The Single Source of Truth
Part 2: Finding Signal in the Noise (coming soon)
Part 3: Revenue on Autopilot (coming soon)
Part 4: The New GTM Frontier (coming soon)
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Avina is a signals-based GTM automation platform for B2B teams that uses cutting-edge artificial intelligence to convert data into revenue.
Ready to move from chaos to clarity? Book a demo with us here.
Have questions, feedback, or ideas? Reach out to hello@avina.io - we would love to hear from you!
Here’s what our customers are saying:
“Avina has completely changed the way I work. Before, I felt like I was shooting in the dark to get responses, but now I have the highest propensity buyers being delivered to my doorstep, and I can focus on closing those deals.”
- James, Director of Strategic Partnerships, Ingenious (Case study)
“In sales, it’s all about getting more quality at-bats. Products that help do better cold outbound are faster horses - Avina’s warm inbound alerts is a car.”
- Ethan Pope, VP Revenue Operations, Nitrogen Wealth
