Compare Avina with Clay
Summary
Avina and Clay are complementary. Avina is a comprehensive signals-based selling platform, delivering dozens of (customizable) intent signals in real-time to your sales reps and automations, whereas Clay is primarily an enrichment and list-building tool used to experiment and manually build lead lists.
When to use Clay vs. Avina?
If you’re looking for a system that captures and operationalizes signals out-of-the-box that you can deploy rapidly to start converting data into revenue, Avina is for you.
We recommend using Clay if you’re not sure yet what signals work well for your business, and want to experiment in an open-ended way, or if you are simply looking to enrich a fixed list of companies.
We are happy to consult as well if you are not how to leverage Avina’s built-in signals. We also offer custom AI signals that can prove exceptionally effective for certain businesses (ie. find companies launching new AI products, or companies starting new real estate projects).
Features at a Glance
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Key differences between Avina and Clay
Ready-Made Signals vs. DIY Enrichment
Clay is a versatile tool designed for highly custom data enrichment, often requiring extensive manual work to yield meaningful insights. This makes it more suitable for experimentation than practical sales workflows. Avina delivers revenue impact immediately with built-in GTM signals that get sent to workflow automations and sales reps - such as pricing page visits, job changes, or champion movement.
Contact Reveal & Advanced Web Intent
vs. Simple Web Activity
Avina resolves web visitors at the contact and company level, complete with verified contact info if available. It then captures every line of text they read, clicks, and even screenshots, distilling a browsing session into a clear intent narrative your reps can act on. For web intent, Clay requires you to buy and integrate other identity resolution providers into your workflow manually.
Built for Selling vs. Simple Automations
While both products offer automation, Avina is designed for your sellers to take concrete actions to turn signals into revenue. Our Signals Inbox and detailed Slack alerts surface the highest priority accounts, find target personas automatically, help draft personalized outreach, and provide rich account intelligence. Clay gives little visibility into account activity and lacks the tools sellers need to engage higher value opportunities.
AI Scoring and Filtering vs. Manual Scoring Firehose
Avina’s AI-driven account scores incorporate the full context of an account, including ICP fit, intent strength, marketing engagement, and deal history. The result is a score that sales reps say stands up to common sense and significantly reduces noise. Clay requires you to build your own account scores manually.
The best B2B sales teams unlock pipeline with Avina
What our customers are saying.
The best B2B sales teams use Avina to capture intent and power their warm outbound
