Compare Avina with UserGems

Avina captures dozens of intent signals and uses AI to score them by fit and engagement so reps can zero in on truly hot accounts. Avina has all of the signals that UserGems has and more - including social keyword monitoring, paid ad engagement, and custom AI signals. UserGems’s signals act as simple triggers, adding to the noise and limiting you to generic plays.

Avina resolves web visitors down to the individual, complete with verified contact info. It then captures every line of text they read, clicks, and even screenshots, distilling a browsing session into a clear intent narrative your reps can act on. UserGems requires you to buy and integrate other identification providers, and even then only tracks basic page views.

While both products offer automation, Avina is designed for your sellers to take concrete actions to turn signals into revenue. Our Signals Inbox and detailed Slack alerts surface the highest priority accounts, find target personas automatically, help draft personalized outreach, and provide rich account intelligence. UserGems gives little visibility into account activity and lacks the tools sellers need to engage higher value opportunities.

Avina pipes its signals and enriched contacts and accounts directly into Salesforce and Hubspot, allowing you to trigger workflow automations natively in your CRM or outbound tools. It doesn’t require you to rebuild your workflows in yet another tool, and simply makes your entire stack smarter. UserGems only syncs contacts and accounts, preventing you from making full use of signal data outside of the platform.