Compare Avina with Unify

Avina resolves web visitors at the contact and company level, complete with verified contact info if available. It then captures every line of text they read, clicks, and even screenshots, distilling a browsing session into a clear intent narrative your reps can act on. Unify stops at company-level identification and basic page views, so you never know who engaged or what piqued their interest.

Avina has all of the signals that Unify has and more - including social keyword monitoring and paid ad engagement. On top of that, Avina uses AI to score and filter them by ICP fit and engagement so reps can zero in on truly hot accounts. Unify's signals act as simple triggers, adding to the noise and limiting you to generic plays.

While both products offer automation, Avina is designed for your sellers to take concrete actions to turn signals into revenue. Our Signals Inbox and detailed Slack alerts surface the highest priority accounts, find target personas automatically, help draft personalized outreach, and provide rich account intelligence. Unify gives little visibility into account activity and lacks the tools sellers need to engage higher value opportunities.

Avina pipes its signals and enriched contacts and accounts directly into Salesforce and Hubspot, allowing you to trigger workflow automations natively in your CRM or outbound tools. It doesn’t require you to rebuild your workflows in yet another tool, and simply makes your entire stack smarter. Unify only syncs contacts and accounts, preventing you from making full use of signal data outside of the platform.