Compare Avina with Common Room

Avina’s AI-driven account scores incorporate the full context of an account, including ICP fit, intent strength, marketing engagement, and deal history. The result is a score that sales reps say stands up to common sense and significantly reduces noise. Common Room asks users to manually assign points, resulting in brittle scoring models that rapidly become outdated and allow irrelevant leads to pass through unfiltered.

While both products offer automation, Avina is designed for your sellers to take concrete actions to turn signals into revenue. Our Signals Inbox and detailed Slack alerts surface the highest priority accounts, find target personas automatically, help draft personalized outreach, and provide rich account intelligence. Common Room gives little visibility into account activity and lacks the tools sellers need to engage higher value opportunities.

In addition to contact-level web visitor reveal, Avina captures every line of text they read, clicks, and even screenshots, distilling a browsing session into a clear intent narrative your reps can act on. Common Room stops at page views, so you never know what really piqued their interest.

Avina pipes its signals and enriched contacts and accounts directly into Salesforce and Hubspot, allowing you to trigger workflow automations natively in your CRM or outbound tools. It doesn’t require you to rebuild your workflows in yet another tool, and simply makes your entire stack smarter. Common Room only syncs contacts and accounts, preventing you from making full use of signal data outside of the platform.