Compare Avina with RB2B

RB2B shows a visitor’s page view and stops there. Avina captures every line of text they read, clicks, and even screenshots, distilling a browsing session into a clear narrative your reps can act on. Beyond web, Avina offers dozens of other signals as well, including champion movement, social keyword tracking, new hires, and paid ad engagement.

RB2B floods Slack with prospects, job-seekers, and competitors alike, and only provides rudimentary filters (like company size). Avina identifies the same visitors but layers AI fit and engagement scoring on top, surfacing only those who match your detailed ICP definition and show real buying intent—so reps focus on opportunities, not triage.

Avina is designed for your sellers to take concrete actions to turn signals into revenue. Our Signals Inbox and detailed Slack alerts surface the highest priority accounts, find target personas automatically, help draft personalized outreach, and provide rich account intelligence. RB2B’s data feed leaves reps sifting through a deluge of noise and working out of 15 other Chrome tabs just to send an email.

Avina pipes its signals and enriched contacts and accounts directly into Salesforce and Hubspot, allowing you to trigger workflow automations natively in your CRM or outbound tools. It doesn’t require you to rebuild your workflows in yet another tool, and simply makes your entire stack smarter. RB2B only syncs contacts and accounts, preventing you from making full use of signal data outside of the platform.