Avina vs. Clearbit Reveal: Person-Level Signals vs. HubSpot-Tied Enrichment
Clearbit's standalone Reveal product no longer exists for new customers. HubSpot acquired Clearbit in December 2023 and folded it into Breeze Intelligence, a credit-based add-on that only works on top of a paid HubSpot subscription. Avina is a standalone signal-intelligence platform: it identifies website visitors at the person level rather than the company level, layers 17+ additional signal categories beyond web visits, and routes everything into whichever CRM a team already runs, starting at $259 per month with no HubSpot requirement.
When to use each
Choose Avina
Avina identifies website visitors at the contact level, not just the company level, and captures per-contact browsing detail, including pages read and session context, then distills each visit into an intent narrative reps can act on. That web-visitor signal sits alongside 17+ other signal categories: hiring activity, funding events, tech stack changes, job changes, and Custom AI Signals that scan the public web for buying triggers described in plain language. AI account and lead scoring works out of the box. Signals route into Salesforce or HubSpot as native objects, trigger CRM workflows, and surface in a rep-facing Signals Inbox and Slack alerts, independent of which CRM or marketing platform the team runs. Setup takes under 30 minutes with plans starting at $259 per month and no bundled software required beyond Avina itself.
Choose Clearbit (HubSpot Breeze Intelligence)
Breeze Intelligence is HubSpot's enrichment and visitor-identification layer, built on the data engine HubSpot acquired with Clearbit in December 2023. It appends firmographic and technographic data to CRM records, identifies the companies (not individual people) behind anonymous website traffic, and auto-fills known fields to shorten forms. It's priced in credit packs starting around $45 to $50 per month for 100 credits, but every credit-consuming feature requires an active paid HubSpot subscription, and the full set, including IP-based company identification and buyer-intent data, requires HubSpot Professional or higher. Separately, HubSpot also sells a Breeze Prospecting Agent, available only on Sales Hub Professional or Enterprise, which does monitor buying signals and drafts personalized outreach sequences in semi-autonomous or fully autonomous mode, priced at 100 credits ($1) per recommended lead. It's a real outbound-agent feature, not just enrichment, but it's gated behind a second paid Hub tier on top of Breeze Intelligence and scoped to HubSpot's own signal set (account research plus CRM activity) rather than the broader mix of web visits, hiring, funding, tech-stack, and custom AI signals Avina tracks. Teams already committed to HubSpot Sales Hub Professional or higher who want enrichment and AI-drafted outreach bundled into that subscription get a tightly integrated option. The standalone Clearbit product Reveal customers may remember is no longer sold to new customers outside HubSpot.
Features at a glance
| Feature |  | |
|---|---|---|
| Signals & Intent | ||
| Company-Level Web Visitor Identification | ||
| Contact-Level (Person) Web Visitor Identification | ||
| Per-Contact Browsing Detail & Intent Narratives | ||
| Custom AI Signals (Public Web Scanning) | ||
| Hiring, Funding & Tech-Stack Signals | ||
| Firmographic & Technographic Enrichment | Via waterfall enrichment | |
| Form Shortening / Auto-Fill | ||
| AI & Scoring | ||
| AI Account & Lead Scoring Out of the Box | ||
| AI-Driven Account Intelligence | ||
| Automation & CRM | ||
| Works Independent of a Specific CRM | ||
| Requires an Active Paid HubSpot Subscription | ||
| Signals Inbox for Sales Reps | ||
| AI-Drafted Emails & Meeting Briefs | Via separate Breeze Prospecting Agent add-on (Sales Hub Pro+) | |
| Real-Time Slack Alerts | ||
| Setup in Under 30 Minutes | ||
| Pricing | ||
| Starting Price | $259/mo, standalone | $45-50/mo credits + paid HubSpot plan required |
Key differences
Person-Level Identification vs. Company-Level Only
Avina resolves anonymous website visitors down to the individual contact and captures what they read and clicked, then turns that into an intent narrative a rep can reference. Breeze Intelligence, built on Clearbit's original data engine, identifies the company behind a visit and enriches firmographic and technographic fields, but does not identify the individual person visiting.
Standalone Platform vs. HubSpot-Tied Add-On
Avina works with Salesforce, HubSpot, or another CRM without requiring a specific platform underneath it. Breeze Intelligence only functions on top of an active paid HubSpot subscription, and its full feature set, including company identification, requires HubSpot Professional or higher, which matters for any team not already standardized on HubSpot.
17+ Signal Categories vs. Enrichment and Identification Only
Avina treats web visits as one signal among many: hiring activity, funding events, tech-stack changes, job changes, and plain-language Custom AI Signals that scan the public web for buying triggers specific to a product. Breeze Intelligence's scope is enrichment, form-shortening, and company-level identification, without a broader signal-detection layer or AI scoring on top.
Rep-Facing Signals Inbox vs. a Second Paid Add-On for Outreach
Avina surfaces prioritized accounts and AI-drafted outreach in a dedicated Signals Inbox and Slack alerts, built for reps to work daily, included at every plan tier starting at $259 per month. Breeze Intelligence itself has no rep-facing prioritization layer; HubSpot's answer to AI-drafted outreach is a separate product, the Breeze Prospecting Agent, gated behind Sales Hub Professional or Enterprise on top of Breeze Intelligence and priced per lead ($1, or 100 credits) rather than included in a flat monthly plan. It also draws on a narrower signal set, HubSpot CRM activity and account research, versus Avina's 17+ categories spanning web visits, hiring, funding, tech-stack changes, and custom AI signals.
Frequently asked questions about Avina vs. Clearbit (HubSpot Breeze Intelligence).
What our customers are saying.
“Avina makes sure our sellers are always on their A-game. It’s become an indispensable part of our sales motion and process.”
“In sales, it's all about getting more quality at-bats. Products that help do better cold outbound are faster horses; Avina's warm inbound alerts is a car.”
“Avina’s been huge for me. It helped me become the top SDR on my team by alerting me on prospects I would have missed otherwise.”
“These alerts have been game-changing. The timeliness of the information is exactly right and we get just the right amount so it’s not overwhelming.”
“We've been using Avina for quite some time at ShipAngel and are thrilled with its capabilities. Our customer outreach has been transformed with it.”
“Avina delivers real-time signals on key accounts: activity, context, and insights our reps can turn into action. Right persona. Right time. Right message.”
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