Turn Anonymous Website Visitors Into Qualified Pipeline.

Avina's X-Ray Pixel uses a lightweight JavaScript snippet to track visitor behavior and identify individuals through a consumer data network. Avina captures contact information including name and email for approximately 20% of anonymous traffic. All identified leads have opted in through the data network, so your team works with compliant, actionable contacts from day one.

Avina tracks page views, time on page, scroll depth, text highlights, copy and paste events, screenshots, CTA clicks and any custom interactions you define. Avina analyzes exactly what individual leads are reading, screenshotting and copying down to the sentence level, so your sales team knows precisely what caught each visitor's attention. No cookies are required.

Avina identifies exact individuals, not just company names. While most visitor identification tools only match an IP address to a company, Avina's X-Ray Pixel provides the name, email address and title of the specific person visiting your site. You know exactly who on the buying committee is researching your product.

Avina bundles RB2B, Vector, Clearbit and additional enrichment providers into a single waterfall enrichment pipeline. Each visitor is run through multiple providers automatically to maximize match rates. Avina gives you the highest possible coverage without managing multiple subscriptions, API keys or data integrations.

Avina identifies website visitors in real time as they browse your site. The X-Ray Pixel captures visitor behavior and identifies them instantly, then syncs contact information and engagement data to your CRM automatically. Avina's real-time identification lets your sales team follow up while interest is still hot.

Avina does not require cookies to track anonymous website visitors. Avina's lightweight JavaScript snippet tracks visitor behavior through an opted-in consumer data network. Avina provides reliable visitor identification even as browsers phase out third-party cookies, and the approach is compliant with privacy regulations.

Avina integrates natively with HubSpot, Salesforce, Slack, Outreach, Salesloft and any tool that supports webhooks. Identified visitors and their engagement data sync directly to your CRM through Avina. You can automatically route high-intent visitors to sales sequences, update lead records or alert reps in Slack without manual work.

Avina's X-Ray Pixel installs as a lightweight JavaScript snippet via Google Tag Manager, WordPress, Shopify or manual installation. Setup takes about 30 minutes. Once installed, verify the connection in your Avina dashboard and you start seeing identified visitors immediately. No engineering team or complex configuration is required.