Sales Automation Workflows That Act on Buying Signals in Real-Time

Avina lets you trigger automations from a wide range of buying signals, including website visits, custom AI signals, new hires, job postings, champion job changes, re-engagement activity, ad interactions, social media posts, and more. Each signal type can be selected as a trigger using the visual builder—no code required.

Avina provides over 100 filterable properties across two categories: CRM fields (account owner, pipeline stage, deal value, industry, lead source, and any custom field synced from Salesforce or HubSpot) and calculated/enriched fields (ICP fit score, company size, revenue, time since last contact, technology stack). You can combine these filters using AND/OR logic to create precise automation criteria.

Avina supports several action types including email sequence enrollment (Outreach, Salesloft, Apollo, HubSpot, Instantly), automated CRM updates (create leads, contacts, accounts, or add signal data), automated lead routing (ad audiences, marketing lists, labels for segmentation), and webhook integrations to send data to any external system.

Avina connects directly to Salesforce, HubSpot, and Attio. When buying signals trigger automations, they can automatically create leads, contacts, accounts, and companies in your CRM. Automations can also add signal data to existing records, update fields, and trigger native CRM workflows—all without any manual data entry.

Not at all. Avina features a visual, no-code automation builder with a drag-and-drop interface. Building an automation takes just three steps: select your trigger signal, add filters to narrow the conditions, and define the actions that execute when conditions are met. Anyone on your team can create and manage automations.

Yes. Avina supports webhook actions that let you send signal data to any external system, including Clay tables, enrichment tools, custom APIs, and any other destination where your data needs to live. This makes Avina flexible enough to fit into any existing tech stack.

Avina lets you set automation priorities using a simple drag-and-drop interface in the dashboard. When multiple automations could fire for the same signal, the highest-priority automation runs first. Conflicting lower-priority automations are suppressed to prevent duplicates from entering your system.

Automations execute in real-time the moment Avina detects a qualifying buying signal. There is no batching or delay—your team's response happens immediately, ensuring you engage prospects while intent is at its highest.

Yes. You can pause or stop any automation within Avina's dashboard without deleting it. When you're ready, simply resume it. You can also edit existing automations at any time—changes only apply to new triggers, not retroactively. Avina also lets you duplicate automations to quickly test different variations and approaches.